Thank you for reviewing our policies regarding any personal information you may choose to provide while visiting our website.

At Discount Guns and Ammo Gun Range, a subsidiary of Davis Business Group, Inc., we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or visit our Utah gun range facility.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Identity Information: Name, address, phone number, email address, date of birth
• Government-Issued IDs: Driver’s license, state ID, passport (required for firearms purchases and ATF compliance)
• Payment Information: Credit card details, billing address, payment history
• Background Check Information: Information required for federal firearms background checks
• Range Usage Information: Range safety certifications, shooting records, training completion

Automatically Collected Information

When you visit our website or use our services, we may automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on site, search queries, click patterns
• Location Data: General geographic location based on IP address
• Cookies and Tracking Technologies: Information stored through cookies, web beacons, and similar technologies

Information from Third Parties

We may receive information from:

• Background Check Providers: NICS system and other federally mandated screening services
• Shipping Partners: UPS and other carriers for delivery confirmation
• Payment Processors: Transaction verification and fraud prevention services
• Marketing Partners: Demographic and interest-based information for targeted advertising

How We Use Your Information

Primary Business Operations

• Firearms Sales: Processing purchases, conducting required background checks, maintaining ATF-required records
• Ammunition Sales: Processing bulk orders, managing inventory, ensuring age verification
• Range Services: Managing range reservations, safety compliance, training programs
• Customer Service: Providing expert advice, handling inquiries, resolving issues
• Order Fulfillment: Processing orders, coordinating shipping to US, Canada, UK, and France

Additional Services

• Custom Services: Laser engraving, custom load ammunition manufacturing coordination
• Educational Programs: Delivering seminars, webinars, and training materials
• Knife Sharpening: Managing service requests and scheduling
• Marketing Communications: Sending newsletters, promotional offers, and product updates

Legal Compliance

• Federal Firearms License (FFL) Requirements: Maintaining records as required by federal law
• ATF Compliance: Reporting and record-keeping for firearms transactions
• Age Verification: Ensuring compliance with age restrictions for firearms and ammunition
• International Shipping: Compliance with export regulations and international laws

Information Sharing and Disclosure

Required Legal Disclosures

• Federal Authorities: ATF, FBI, and other agencies as required by law
• Background Check Systems: NICS and state background check systems
• Law Enforcement: When required by court order, warrant, or legal process
• Regulatory Agencies: Compliance with firearms regulations and export controls

Business Operations

• Shipping Partners: UPS and other carriers for order delivery
• Payment Processors: Credit card companies and payment verification services
• Background Check Providers: Licensed third-party screening services
• Custom Manufacturing: San Antonio, Texas facility for custom load ammunition

Marketing and Analytics

• Social Media Integration: Supporting photo/video sharing on Facebook, Twitter, Instagram
• Website Analytics: Understanding user behavior and improving our services
• Email Marketing: Sending newsletters and promotional materials (with consent)

Data Security and Protection

Security Measures

• Encryption: SSL/TLS encryption for all data transmission
• Access Controls: Limited access to personal information on a need-to-know basis
• Physical Security: Secure storage of physical records and firearms
• Staff Training: Regular training on privacy and security best practices
• System Monitoring: Continuous monitoring for unauthorized access or breaches

Data Retention

• Firearms Records: Maintained as required by federal law (typically 20+ years)
• Customer Information: Retained for business purposes and legal compliance
• Range Records: Safety certifications and training records maintained per regulations
• Marketing Data: Retained until you opt out or request deletion

Your Privacy Rights

Access and Control

• Information Access: Request copies of your personal information
• Correction Rights: Request correction of inaccurate information
• Deletion Requests: Request deletion of information (subject to legal requirements)
• Marketing Opt-Out: Unsubscribe from marketing communications at any time

State-Specific Rights

Depending on your location, you may have additional rights under:

• California Consumer Privacy Act (CCPA)
• Virginia Consumer Data Protection Act (VCDPA)
• Colorado Privacy Act (CPA)
• Other applicable state privacy laws

International Users

Cross-Border Data Transfer

For customers in Canada, United Kingdom, and France:

• Data Transfer: Your information may be transferred to and processed in the United States
• Adequate Protection: We implement appropriate safeguards for international transfers
• Local Compliance: We strive to comply with applicable local privacy laws

Cookies and Tracking Technologies

Types of Cookies

• Essential Cookies: Required for website functionality and security
• Performance Cookies: Analytics and website optimization
• Functional Cookies: Enhanced user experience and personalization
• Marketing Cookies: Targeted advertising and promotional content

Managing Cookies

You can control cookies through your browser settings, but disabling certain cookies may affect website functionality.

Third-Party Links and Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

Children’s Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors without parental consent.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes through our website or direct communication.

Contact Information

For questions about this Privacy Policy or to exercise your privacy rights, contact us:

Discount Guns and Ammo Gun Range
A subsidiary of Davis Business Group, Inc.

Email: support@discountsgunsandammo.com
Address:   35 E 3300 S, South Salt Lake, UT 84115
Utah Gun Range Location:   35 E 3300 S, South Salt Lake, UT 84115

Business Hours: Working days (8am – 4pm), Weekends (12pm – 3pm)

This Privacy Policy is designed to comply with applicable federal and state privacy laws, including firearms regulations. For specific legal questions, please consult with qualified legal counsel.